Proposal

A live pizza and pasta counter for QMART

Shoppers build their own pizza, pasta, salad or panini from a line of QMART's own ingredients, made in front of them in about six minutes.

Prepared for: QMART, Hyderabad
Date: October 2026

The make-line from above: toppings grouped in wells, pizzas built to order on the peel.

1The concept

We propose a live counter inside QMART where shoppers build their own pizza, pasta, salad or panini. All the ingredients sit on one line. The customer points, the team builds it in front of them, and it is baked or cooked on the spot.

Most of the ingredients on the line are products QMART already sells: the cheeses, cold cuts, olive oils, sauces, fresh vegetables, breads and pizza dough. Shoppers get to taste them, and the receipt shows where each one is in the store.

What it does for QMART

Customers taste the higher-value products, such as imported cheeses, cold cuts and oils, before they buy them.
It gives people a reason to come in, and to stay longer.
It builds on what QMART already does well: it was the first store in Hyderabad with an in-store deli, imported cheese, cold cuts and hydroponic produce. The bakery can supply the dough and breads.
It adds food-service sales from a small area of the store.

2See it running

3How it works for the shopper

About six minutes from ordering to collecting.

Order on the counter tablet, or on their own phone by scanning a QR code while they shop.
Choose a base: pizza dough, a pasta shape, salad greens or bakery bread.
Choose a sauce, dressing or spread.
Add cheese and toppings. The customer points and the team builds, using set portions so every order comes out the same.
Cook: the pizza bakes, the pasta is tossed on induction, the panini is pressed. Salads go straight to the next step.
Finish: fresh herbs, burrata, olive oil or balsamic are added at the end.
Collect when the token is called. The receipt lists the products used and where to find them in the store.

A team building pizzas side by side along a line of topping wells — One line, several people building at once: each takes the order a step further.

One line, four menus

Menu	Base	Then	Cooked	Time
Pizza	Hand-stretched dough	Sauce, cheese, toppings	Stone oven	5–6 min
Pasta	Penne, spaghetti, fusilli or fresh tagliatelle	Sauce, vegetables, protein	Tossed on induction	4–5 min
Salad	Hydroponic greens	Toppings, protein, cheese, dressing	Tossed cold	2–3 min
Panini	QMART bakery bread	Spread, fillings, cheese	Pressed hot	4 min

4Ingredients

We will not put every product on the counter. Each one has to pass four tests, and we choose the final products and brands from QMART's range during the study.

Sold at QMART: Products customers can buy on the way out come first. A few items are made at the counter.
Works in the oven: It melts, crisps or holds up in the oven. Some cheeses are only added after the bake.
Does more than one job: Most ingredients are used in at least two of pizza, pasta, salad and panini, which keeps waste down.
Pays its way: Premium items such as burrata, prosciutto and truffle oil carry a small extra charge.

VegetarianNon-vegetarian, including eggIn aisle sold at QMARTCounter made at the counter

Pizza bases are made from the fresh pizza dough QMART sells in the aisle. Vegetarian and non-vegetarian ingredients use separate scoops and pans, pork has its own board, and chicken is halal-certified. The menu will carry the FSSAI veg and non-veg marks, calories and allergens.

6Ordering

Customers order on a tablet at the counter or on their own phone. The screen shows the dish as they build it, the price, and which ingredients are sold at QMART. A veg-only switch hides every non-vegetarian option.

In the store, orders go to the kitchen screen and to billing. Customers pay at the counter or at QMART's tills.

Try the Q Live Kitchen ordering screenBuild a pizza, pasta, salad or panini. Opens in a new tab.

7How we would set it up

We will agree the timeline with QMART after the site study. After opening, we stay with the counter for 90 days.

8About U.S.Pizza

U.S.Pizza has been in business since 1996 and has 86+ outlets in 35+ cities, with its own supply chain and training programme. We have been developing this build-your-own format since 2021, and the recipes, ingredient list and ordering screen in this proposal come from that work.

9Next steps

A tasting for QMART's team, made with products from QMART's shelves.
A visit to the pilot store to measure the space and check power, water and the exhaust route.
Agreement on the menu, the counter design and the timeline.

Contact: Zain Khwaja
Akbar Khwaja
Company: United Restaurants Ltd (U.S.Pizza)
Email: zain.k@uspizza.in
Web: uspizza.in